CPM, CPC & CPV calculator
Enter any two of budget, rate and results to work out the third.
GST on ad spend calculator
Add 18% GST to an advertising budget, or take it out of a GST-inclusive amount. See the exact CGST + SGST or IGST split for your media plan, quote or invoice.
Total with GST
GST on advertising in India
- Advertising and digital marketing services attract 18% GST. This covers media buying, campaign management, creative and agency fees.
- Same state: 9% CGST + 9% SGST. Different state: 18% IGST. The total is the same.
- Registered businesses can usually claim it back as input tax credit, so the real cost of your campaign is the amount before GST.
- Plan in “before GST” numbers. Platform rates such as CPM and CPC are normally quoted before GST, so add it once at the end.
This calculator is a quick guide, not tax advice. Rates and rules can change, so check with your accountant for your situation.
Questions
How do I remove GST from a total?
Divide the total by 1.18. For example, ₹1,18,000 ÷ 1.18 = ₹1,00,000 before GST, and the GST part is ₹18,000.
Do Google and Meta ads include GST?
Google Ads and Meta charge Indian businesses GST on top of ad spend. Add your GSTIN to your ad account so the invoices let you claim input tax credit.
Is GST charged to clients outside India?
Services supplied to clients outside India can qualify as exports, which are zero-rated. Check the conditions with your accountant.
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