Your brand on India’s biggest screen.

Full-screen ads on smart TVs, free streaming channels and OTT apps, across 14+ platforms.

Explore CTV, FAST and OTT

CTV, FAST, OTT, CPC, CPV, CPM and video pre-rolls for brands across India, the GCC and South East Asia, since 2009.

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100%of campaigns delivered in full
20M+impressions delivered
95–98%video completion rate
2009founded, in digital advertising ever since

Everything a campaign needs

Choose one service or combine them. Most clients pair TV reach with digital campaigns that drive clicks and views.

Three screens, one campaign

CTV, FAST and OTT overlap, but each reaches viewers in a different way. We plan across all three so one campaign follows your audience from the phone to the living room.

CTV

Connected TV

Any television connected to the internet, either a smart TV or a regular set with a streaming stick, box or console. Ads play in high definition, with sound on, in front of a settled audience.

Where your ads are watched

  • Smart TVs
  • Streaming sticks
  • Android TV and set-top boxes
  • Gaming consoles

FAST

Free ad-supported streaming TV

Free channels that run like cable TV, with a programme guide and scheduled ad breaks, built into TVs such as Samsung TV Plus and Xiaomi PatchWall. They reach viewers who have left cable but still like to lean back and watch.

Where your ads are watched

  • Smart TVs with built-in free channels
  • Streaming sticks and boxes
  • FAST apps on mobile and web

OTT

Over-the-top streaming

Video delivered over the internet instead of cable or satellite. We place ads in premium apps with films, series and live sport, so your brand appears next to brand-safe content.

Where your ads are watched

  • Smart TVs
  • Mobile phones and tablets
  • Laptops and desktops
  • Streaming devices

Why brands are moving to the TV screen

Ads that are watched to the end

In most CTV environments ads can’t be skipped. Viewers see your full message, which is why our campaigns finish at 95–98% completion.

Targeting you can’t get from broadcast TV

Reach households by interest, viewing habits and buying intent, using signals matched across their devices.

More attention, more viewers per ad

A large HD screen earns more attention and more trust than a phone feed, and several people in the room often watch together.

Connected TV in India, 2026

The audience has arrived. Ad budgets are following.

207Mpeople watch on connected TVs, three times as many as in 2022
62–65Mhomes with a connected TV
664.9MIndians watch OTT, 45% of the population
CTV ad spend in India
2025₹9,900 cr
2028₹16,400 cr

2028 is a forecast. Spend grew 42% in 2025.

Sources: WPP Media, The Trade Desk and Ormax Media, “The Connected TV Era” (August 2026); Ormax OTT Audience Report 2026 (September 2026); FICCI-EY Media & Entertainment Report 2026 (March 2026).

Six ways to show your ad

Choose a format by how much of the screen you need and how you want viewers to respond. Select a demo to play it.

In-stream video

A pre-roll before the show starts and mid-rolls in the breaks. The classic TV spot, delivered digitally.

Overlay ad

A branded banner across the content while it keeps playing.

Content squeeze back

The show shrinks to make room, and your ad fills the space around it.

Ad squeeze back

Your video ad plays in a frame beside the content, with room for a call to action.

Shoppable and QR overlays

A QR code on screen that viewers scan with their phone to shop or learn more. It turns a TV ad into a measurable response.

Screen saver ad

A full-screen brand visual that appears when the smart TV is idle.

Digital campaigns on CPC, CPV and CPM

Pay for the result you want: visits, views or reach. We plan, target and run the campaign, then report against the model you chose.

CPC

Cost per click

You pay only when someone clicks your ad and lands on your site or app.

Best when
You want traffic, leads or sales you can measure.
Formats
Search, display banners, social feed ads.
We report
Clicks, click-through rate, cost per lead.

CPV

Cost per view

You pay when a viewer actually watches your video ad, not when it is merely shown.

Best when
The story needs watching: launches, explainers, brand films.
Formats
Skippable pre-rolls, in-stream video.
We report
Views, view rate, cost per completed view.

CPM

Cost per thousand impressions

You pay a fixed price for every 1,000 times your ad is shown.

Best when
You want as many of the right people as possible to see the brand.
Formats
Display, non-skippable pre-rolls, CTV, FAST and OTT ad breaks.
We report
Impressions delivered, reach, frequency, completion.

What a budget buys

Cost per thousand impressions. You pay for every 1,000 times your ad is shown. How CTV, FAST and OTT ad breaks are usually bought.

Estimated impressions 20,00,000

The rate is an example. Enter the rate from your quote; actual rates depend on platform, audience and season.

Channels we run

  • DisplayBanner, HTML5 and rich-media ads on websites and apps, bought programmatically or direct.
  • Social mediaTargeted ads on Facebook, Instagram and LinkedIn that reach people by interest and behaviour.
  • Search (SEM)Paid ads on Google that appear when people search for what you sell.
  • NativeAds that match the look of the content around them, such as sponsored articles.
  • VideoPre-rolls and in-stream video on websites, apps and streaming platforms.
  • EmailTargeted email campaigns that keep leads warm with relevant messages.

Display formats

  • Standard banners
  • Responsive
  • Rich media
  • Programmatic
  • Remarketing and retargeting
  • Contextual

Targeting options

  • Location
  • Age and demographics
  • Interests
  • Browsing behaviour
  • Content category
  • Device
  • Language
  • Context
  • Remarketing audiences

Video pre-rolls

The ad that plays before the video a viewer chose. It meets people at the moment they are ready to watch, on YouTube-style platforms, OTT apps and publisher sites.

Skippable
Viewers can skip after five seconds, so the opening carries the brand. Usually bought on CPV, so you pay for real views.
Non-skippable
Short ads, typically up to 15 or 20 seconds, that play in full. Usually bought on CPM for guaranteed exposure.
Mid-roll
The same ad placed in a break during longer content, where viewers are already settled in.

Your 15-second ad

Ad0:05 of 0:15Skip ad
After five seconds the viewer chooses. We write and cut for those five seconds first.

Branding, since 2009

A campaign works harder when the brand behind it is clear. We have been building brands since before TV went digital.

Brand strategy

What you stand for, who you are for and how you are different, agreed before anything is designed.

Identity and messaging

Name, look and voice that stay recognisable on a phone, a banner or a 55-inch TV.

Campaign creative

Ads, pre-rolls and TV spots adapted to every format in your plan.

Campaign management

Planning, launch and reporting from one team, with spend and results in plain numbers.

100% delivered. Every campaign.

7+ brand campaigns since we started running CTV, FAST and OTT ads at the start of 2026. Each one delivered every impression on the release order.

CampaignRelease orderDeliveredAd lengthCompletion
Tata Mileage55,00,00055,00,00015 sec95%
Mahindra Auto45,00,00045,00,00015 sec97%
Bridgestone Tyres20,00,00020,00,00010 sec98%
Ambuja Cements10,00,00010,00,00020 sec98%
Impressions on CPM campaigns. Completion is the share of ads watched to the end.

How these campaigns were planned

City mix
Screen weightage

Every plan is built for the brief. These are the averages across the campaigns above.

14+ platforms, one campaign

TV makers, free streaming channels and OTT apps, all booked and reported through us.

  • Samsung CTV
  • Samsung TV Plus
  • LG CTV
  • TCL CTV
  • Xiaomi CTV
  • Zee5 CTV
  • Zee News CTV
  • Sun NXT CTV
  • Amazon MX Player
  • Stingray
  • Yupp TV
  • Thalaivar Hits
  • Aashirwad TV
  • OTT Bundle CTV
  • More on request

Brands our campaigns have delivered for

  • AMFI
  • Agoda
  • American Express
  • Apple (iPhone)
  • Bridgestone
  • ExxonMobil
  • HDFC
  • HP
  • Intel
  • Jeep
  • Lenovo
  • Lenskart
  • Microsoft
  • Motilal Oswal
  • Range Rover
  • Spotify
  • Tata
  • Warner Bros.
  • Zoho

Campaigns for these brands were delivered with our agency partners.

What clients say

How a campaign runs

  1. Brief

    You share the goal, budget, cities and dates.

  2. Plan

    We set the city mix, screen weightage and platforms.

  3. Creative

    We adapt your ad to the formats in the plan.

  4. Live

    The campaign runs and we tune delivery as data comes in.

  5. Report

    You see impressions delivered against the release order, plus completion rates.

About ManziNetworks

Since 2009, ManziNetworks Media LLP has run digital advertising for brands across India, the GCC and South East Asia. We plan and buy campaigns on CPM, CPC and CPV, produce the creative, and report on what every rupee delivered. In 2026 we added CTV, FAST and OTT, so brands can reach the living-room TV with the same targeting and measurement.

We are a media and branding partner for brands and their agencies. We plan campaigns across TV, video and digital, buy the inventory, adapt the creative, and report every impression against the release order.

Our mission
To put brands in front of the right audience, on every screen, with results they can measure.
Our vision
To change how brands across India, the GCC and South East Asia connect with the people who matter to them.

The team

  • Manoj KumarCo-Founder
  • Zia ShaikhCo-Founder
  • Zakaulla KhanHead of Operations
  • Manasi MargajClient Services Manager

ManziNetworks in numbers

5,000+projects delivered
2M+daily unique reach
32+countries served
38running projects

Learn with Manzi

Our YouTube channel: short videos on how great brands market themselves, how to sell and succeed, and stories worth passing on.

    Questions brands ask us

    What do CPC, CPM and CPV mean?

    They are the three ways digital ads are priced. CPC (cost per click) means you pay when someone clicks your ad. CPM (cost per mille) is the price of 1,000 ad impressions and suits brand awareness. CPV (cost per view) applies to video ads: you pay when a viewer watches your video for a set time.

    Which platforms do you advertise on?

    Google, programmatic and RTB ad exchanges, Meta (Facebook and Instagram) and LinkedIn for digital campaigns, and 14+ CTV, FAST and OTT platforms for TV campaigns. We recommend the mix based on where your audience spends its time.

    How do you make sure our ads reach the right people?

    We choose audience criteria such as location, age, interests, device, language and online behaviour, and show your ads only to people likely to care about your product. That cuts wasted impressions and stretches your budget.

    How often will we receive reports?

    Every week, in a clear, easy-to-read format. For larger campaigns we can provide daily reports or live dashboards, and we will walk you through the numbers whenever you need.

    How do you measure the success of a campaign?

    Against the goals you set at the start: website traffic, leads, sales, video views or reach. Reports show impressions, clicks, conversions, spend and return on investment, so you can see the value delivered.

    What happens if a campaign isn’t performing?

    We monitor campaigns continuously. If results dip, we look at the data, find the cause and adjust the audience, creative, placements or bids. We can also move budget between web, mobile, in-app and social mid-campaign.

    How much does a campaign cost?

    It depends on the audience, locations, ad format, inventory quality, duration and goals. Campaigns can be priced on CPM, CPC, CPV, CPA (cost per acquisition) or CPL (cost per lead). Tell us your objective and budget and we will recommend a plan.

    How do we know our ads were actually seen?

    Through viewability measurement. Under widely used MRC standards, a display ad counts as viewable when at least half of it is on screen for at least one second. For video, we report completion rates: the share of viewers who watched to the end.

    What types of ads do you create and manage?

    Banners in all standard sizes, HTML5 and rich-media ads, video ads and pre-rolls, CTV formats such as overlays, squeeze backs and screen savers, social media ads and targeted email campaigns.

    Do you work with brands outside India?

    Yes. We run campaigns for brands across India, the GCC and South East Asia.

    Put your brand on the big screen

    Team Manzi
    General enquiriessupport@manzinetworks.com
    Business enquiriessales@manzinetworks.com

    ManziNetworks Media LLP, 105, Ground Floor, Vaity Complex, Opp. Homi Bhabha Science Center, Anushakti Nagar, Mumbai 400088

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