Google search preview
See how your page title and description will look in Google results.
Ad copy character counter
Write your ad and see instantly whether each headline and description fits. Limits for Google Search, Facebook and Instagram, LinkedIn, YouTube and X are built in, with a live preview of how the ad will look.
Preview
An approximation. Apps change their layouts and may shorten text differently on each phone.
Character limits at a glance
| Platform | Field | Limit |
|---|---|---|
| Google Search (responsive) | Headline (up to 15) | 30 |
| Description (up to 4) | 90 | |
| Display path (×2) | 15 each | |
| Facebook & Instagram | Primary text | 125 recommended |
| Headline | 40 recommended | |
| Description | 30 recommended | |
| LinkedIn single image | Intro text | 150 recommended (600 max) |
| Headline | 70 recommended (200 max) | |
| YouTube Demand Gen | Headline | 40 |
| Description | 90 | |
| Business name | 25 | |
| X (Twitter) | Post | 280 |
“Recommended” limits are where text starts being cut off with “See more”. Platforms update their limits from time to time.
Writing tips
- Lead with the benefit. On mobile, only the first line or two is seen before “See more”.
- Give Google variety. Write headlines that work in any order: one with your brand, one with the offer, one with a call to action.
- Use numbers. “Flat 40% off” and “Delivery in 2 hours” beat vague claims.
- Match the landing page. The offer in the ad should be the first thing people see when they click.
Questions
Do emojis and Hindi text count differently?
Most platforms count each emoji or character you see as one, which is how this tool counts. Google Ads counts some wide characters, such as Chinese, Japanese and Korean, as two.
Is my ad text saved?
Your text is kept only in this browser, so it’s still here if you come back. It is never sent to us.
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CTV, OTT, video pre-roll, display and social campaigns across India, the GCC and South East Asia.