QR code generator
Make a QR code in your brand colours and download it for print or screen.
UTM builder
Add campaign tags to any link so Google Analytics shows exactly which ad, post or QR code sent each visitor. Pick a preset or fill in the fields, then copy your link.
2. Your campaign link
Fill in the website address, source, medium and campaign name to see your link here.
- In Google Analytics
- Reports → Acquisition → Traffic acquisition
- Shows as
- Campaign
Your recent links
Saved only on this device.
What are UTM tags?
UTM tags are short labels added to the end of a link. When someone clicks, Google Analytics reads them and records where the visit came from. Without them, a click from a WhatsApp forward, a QR code on a TV ad or an email often shows up as “direct” traffic, and you can’t tell which campaign worked.
| Tag | What it means | Example |
|---|---|---|
utm_source | The website, app or partner sending the click | facebook, youtube, newsletter |
utm_medium | The type of traffic | cpc, paid_social, email |
utm_campaign | Your campaign or offer name | diwali_sale_2026 |
utm_term | Keyword or audience (optional) | running_shoes |
utm_content | Which ad or version (optional) | video_15s, banner_b |
Tips from Team Manzi
- Agree on one naming style. Pick lowercase with underscores and stick to it, so “Diwali Sale” and “diwali-sale” don’t appear as two campaigns.
- Use “paid” in the medium for paid ads. Mediums like paid_social and paid_video put clicks into Google Analytics’ Paid Social and Paid Video channels automatically.
- Use content to compare creatives. Running a 15-second and a 30-second video? Give each its own utm_content and see which one brings better visitors.
- QR codes on CTV and print need UTM tags most. Without them, scans look like direct visits. Build the link here, then turn it into a QR code.
- Never tag links inside your own site. It restarts the visit and breaks your reports.
Questions
Do I need all five UTM tags?
No. Google recommends source, medium and campaign on every link. Term and content are optional: use them when you want to tell keywords or ad versions apart.
Should I add UTM tags to Google Ads links?
Usually not. If your Google Ads account is linked to Google Analytics, auto-tagging already tracks those clicks. Use UTM tags for everything else: Meta, YouTube bought outside Google Ads, WhatsApp, email, partners and QR codes.
Why should I use lowercase?
Google Analytics treats “Facebook” and “facebook” as two different sources, which splits your reports. This tool turns everything lowercase for you unless you switch it off.
Does UTM tagging slow my website or affect SEO?
No. The tags only add text to the end of the link. Don’t use UTM tags on links inside your own website, though, because they restart the visitor’s session in Google Analytics.
Is anything I type stored by ManziNetworks?
No. The link is built inside your browser. Your recent links are kept only on your own device so you can copy them again.
Planning a campaign? Let Team Manzi run it.
CTV, OTT, video pre-roll, display and social campaigns across India, the GCC and South East Asia.