CPM, CPC & CPV calculator
Enter any two of budget, rate and results to work out the third.
CTV campaign planner
Plan a Connected TV campaign in a minute. Enter your budget and CPM to see how many ad plays, completed views and homes you can expect, split by city tier and screen type.
Estimated ad plays (impressions)Enter the CPM from your quote to see your plan.
By city tier
By screen
Estimates for planning only. Final delivery depends on platforms, targeting and dates.
CTV, FAST and OTT in plain words
- CTV (Connected TV): ads on smart TVs such as Samsung, LG, TCL and Xiaomi, and in apps watched on the big screen.
- FAST: free ad-supported TV channels that stream like normal TV, for example Samsung TV Plus.
- OTT: streaming apps watched on any screen, such as Zee5, Sun NXT and Amazon MX Player.
Our CTV campaigns run across 14+ platforms, including Samsung, LG, TCL, Xiaomi, Zee5, Sun NXT and Amazon MX Player.
How the plan is worked out
- Ad plays = budget ÷ CPM × 1,000.
- Completed views = ad plays × completion rate.
- Homes reached = ad plays ÷ average frequency. A TV is often watched by the whole family, so the number of people who see your ad is usually higher.
- Brand time on screen = completed views × ad length.
Questions
What CPM should I enter?
Use the rate from your media quote. CTV rates vary with platform, targeting, city mix and season, so we don’t show a standard rate. Ask Team Manzi for a quote for your brief.
Why do CTV ads have such high completion rates?
Most CTV ads can’t be skipped and play full-screen on the biggest screen in the house. Our 2026 CTV campaigns delivered 95–98% completion.
What is a good frequency for CTV?
Many brands aim for 3 to 5 plays per home over a campaign. Too few and people forget; too many and you pay to reach the same homes again.
Planning a campaign? Let Team Manzi run it.
CTV, OTT, video pre-roll, display and social campaigns across India, the GCC and South East Asia.